You have a phone screening tomorrow for a summer internship, and you realise you know almost nothing about the company. You open their website and start reading everything: the blog, the leadership page, a press release from two years ago. An hour later you have twenty tabs open and still do not feel ready.
Before any interview, find one fact in each of three areas: the role, the company and the industry. This is the Research Triangle. Three facts are your finish line.
The three areas
- Role: What will you do each day? Read the duties in the job posting, not just the title.
- Company: What is one recent thing happening there? A new branch, a product launch or a community event.
- Industry: What is one change in the wider field? Is it growing, shrinking or facing a problem?
Why a finish line helps
Most people research by reading the company website until they are tired. They are not lazy. They never decided what "enough" looks like, so no amount of reading feels like enough. One fact per area is enough. With those three facts, you can link your answers to what this employer cares about.
A faster route: ask someone
If you know anyone at the company, ask them two questions: one about the role and one about the team. A friend, a senior from college or a LinkedIn contact all count. Two answers from an insider often tell you more than an hour of browsing.
Informational interview: A short chat where you ask someone about their role or company. You are asking to learn, not asking for a job.
One rule to remember: Set a 15-minute timer. Find one fact in each area. When the timer ends, stop.
You may still feel unprepared when the timer ends. That feeling is normal. It does not mean you need more facts.