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Not Sales (you build demand at scale; sales closes one deal at a time). Not pure creative work (numbers and brand both matter).
Field
Marketing & Communications
Planning campaigns, creating content, and managing brand presence across channels. 14 roles in this field, part of Sales, Marketing & People.
14 roles10 to 14 chapters a path15 to 30 min a day
Where the work happens
- In-house marketing teams at brands and consumer companies
- Creative and media agencies
- Tech, SaaS, and AI-native startups
- Remote and freelance contractor arrangements
- Consultancies and customer-facing services
Explore the paths
Roles in this field
AI Search and Answer Optimisation Lead12 chapters · About 3 monthsThe next evolution of SEO. Earns brand citations in AI Overviews and Perplexity.Brand Manager10 chapters · About 2–4 monthsShapes how a brand is perceived through positioning, messaging, and campaigns.Communications Specialist11 chapters · About 2–4 monthsCrafts clear messages for internal or external audiences across channels.Content Marketer12 chapters · About 3–5 monthsCreates content that attracts audiences and supports marketing goals.Copywriter11 chapters · About 2–4 monthsWrites persuasive text for ads, websites, and campaigns that drive action.Digital Marketing Specialist14 chapters · About 3–6 monthsPlans and runs online campaigns across channels like search, social, and web.Email Marketing Specialist11 chapters · About 2–4 monthsDesigns email campaigns and newsletters that educate users and drive engagement.Event Marketing Coordinator12 chapters · About 4–5 monthsPlans events and partnerships to generate awareness, leads, and community.Generative AI Marketing Strategist12 chapters · About 3 monthsOwns the brand's AI stack, model selection, and creative governance.Journalist10 chapters · About 3–4 monthsResearches and writes news stories, interviewing sources and explaining events clearly for an audience.Marketing Analyst12 chapters · About 3–5 monthsAnalyzes campaign performance and customer data to improve marketing results.Public Relations Specialist11 chapters · About 2–4 monthsBuilds media relationships and manages reputation through stories and outreach.SEO Specialist11 chapters · About 2–4 monthsImproves website visibility in search engines through content and technical work.Social Media Manager12 chapters · About 3–5 monthsBuilds communities and grows audiences by planning and posting social content.
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- Where the field is going, and its specialist areas
- What people earn at each stage, and where they find jobs
- Common mistakes, from hiring managers
- Updated monthly, with sources
Start exploring Marketing & Communications.
14 roles, each with a path of its own.
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